Zach Mueller is probably the foremost cardist in the U.S. He is also the creative and entrepreneurial force behind Fontaine, a brand of cards, a line of clothing and a YouTube channel. Mueller has toured Europe, appeared at Sundance, starred in TV spots and signed on for consulting jobs. And while Zach Mueller didn't invent cardistry and is hardly its sole practitioner—an event called Cardistry-Con draws the faithful from all of the world—he has one particular claim to fame: Fontaine, the manifestation of his creativity and business savvy, is cardistry's first lifestyle brand.