My name is MaX Le RiocheT, I am the French Magic Champion, I won in 2011.

For over 31 years, I have devoted my life to the art of magic.
First as a specialist in manipulation, the most demanding discipline in magic, then as a creator of concepts, inventor of illusions, stage director and comedian. A complete vision of show business, fuelled by an inexhaustible passion for the stage, wonder and innovation.

For 18 years, I performed almost every night in some of the biggest cabarets in Paris: the Lido, the Crazy Horse and many others.
My magic has also taken me all over the world: India, China, Dubai, USA, Japan, Lebanon, Tahiti, Reunion Island, the Caribbean... An international career rich in encounters and cultures, always with the same objective in mind: to thrill audiences.

I've taken part in over 270 television programmes, devising effects specially designed for the guests and the format of each show.
In 2011, my creativity and technical mastery were rewarded with the title of French Magic Champion.

Over the years, I've won a number of prestigious awards and performed on some of the world's most famous stages: the Olympia of Paris, the World Cup of Visual Shows in Japan , major international hotels, both in stage magic and close-up.

Today, I'm putting my expertise to work for companies with an innovative concept:
👉 video-assisted magic.

I design bespoke shows in which a company's products, brand names, employees or key messages are integrated into dynamic videos, fused with live magic effects.
The result? Powerful marketing magic that transforms a moment of entertainment into an emotional and memorable communication tool.