Growing up in Europe between Switzerland and London, FACE got introduced at a very young age to the underground house music scene. He still remembers his first exposure to electronic music and knew right there and then that it was his calling. His love of the genre and his indisputable charisma enabled him to influence the DJs playing in Geneva and Switzerland from commercial beats to deep underground and as such provided huge exposure to the genre at the time.

His charisma, his friendly persona as well as his genuine love of the crowd made him inevitably the life of any party. He became notorious for his after-hour parties where he started his first DJ experience. There was not a party he missed from Zurich, Ibiza, London, Madrid, Barcelona, and Berlin.