How do you stay up to date with industry trends and developments?

Yes absolutely. I work hard to continue curating a print, online, and digital feature content portfolio. I collaborate with the world's best in yachting, business aviation, watchmaking, and fine art. I have mastered writing for different content types and learned how to make connections and get referrals from digital publishers, public speaking, and PR industry pros.

What do you consider to be the biggest challenge facing your industry today?

Fear. Suppose you want to be successful in life and business. In that case, you must clarify how you would define your niche, identify who you would and would not work with, communicate your value to prospects, and become confident that your ability to execute, as only you could, is unmatched. You then have to ask yourself, “What would excelling in this business area do for your lives and families?” It may take you some time, but you will find the answers. That’s why I do what I do.

What inspired you to pursue this field, and how did you get started?

When DRW® was formed in 2018, we wanted to be more than just a PR agency. We aimed to develop an architecture for helping companies build authentic, human-centered narratives that put people at the heart of luxury experiences. We wanted to create communication strategies to support the revenue goals of the companies we represent who wish to scale. And today, our team is fortunate to be able to do just that… Whether it’s big-picture thinking, gleaning insights for future clients, building relationships with yacht brokers and charterers, or optimizing operations for luxury travel or tour operators, DRW® is unwaveringly committed to delivering communication outcomes that reflect the values, passions, and habits of our prospects and clients – at every stage of the journey.